THE LEADER IN PHILIPPINE INDUSTRIAL DESIGN

Design Development Industries, Inc. is one of the leading industrial design firms in the Philippines.

DDI was founded by Mark Victor C. Bautista, beginning as a hobby in his garage in 1984 with a mere P1,000.00 ($100) in capital before registering as a business in 1988, with its first projects dealing mainly with the garments industry. It began with designing hand-painted t-shirts that were sold to friends and relatives then later on to department stores. Throughout the early years of its operation, production was geared towards making silk screen and hand-painted embossed rubberized prints for products such as t-shirts, shorts and bags.

In 1988 Design Development Industries began offering its industrial design services to different companies. These included transportation design clients like AMDG Inc. with its Aerobus in 1988 for Tritran, Almazora Motors Corp from 1989-1994 which built vehicles for Mitsubishi Motors Corp., and other designs of trucks, buses, mobile homes and the L300 FB. Then Metro Truck Builders Inc., who, in 1994 produced the Mitsubishi L-300 WT, and in 1995, DDI also provided services to Mega Truck Builders who supplied Toyota Motors Corp. its Tamaraw FX High Grade Aluminum Van.

By mid 1995, Design Development Industries began its product design projects for Johnson & Johnson Asia Pacific. The upside-down concept for their Kid’s Shampoo Container Project that was submitted by DDI made it to the top 10 designs presented by 200 designers worldwide that was commissioned by Johnson & Johnson. The kids shampoo line adopted the upside-down concept and was later on launched worldwide in 1997. The succeeding years were the banner years for product design with J&J. In 1997, J&J commissioned DDI to design a new Reach Powerbrush line of toothbrushes for adults and several more projects related to its Reach brand.

DDI also pursued in the area of Panel Furniture Design in 1994 as a design consultant for SCF Eurotech, designing office systems, home entertainment systems and computer tables. Then in 1996, it had its first client involving design, manufacturing, delivery and installation. The company was Pilipinas Makro Inc. a joint venture of a Dutch and Filipino companies. DDI limited only one hypermarket client at a time and devoted its manufacturing and operations with Pilipinas Makro Inc. for 5 years. Then in 2001, DDI slowly but surely expanded and was ready to meet the challenges of supplying multiple clients. It then pursued Super SM Hypermarket as its next client. The following years of growth determined 2004 as the time to make DDI Single Proprietorship into a Corporation.

Thus, DDI Design Development Industries Incorporated was born. Its SEC Registration Number is 200413462, with Mark Victor C. Bautista as the President, and his wife Ma. Felicidad B. Bautista as Treasurer.

Today the company can design, fabricate and assemble products made of wood, steel, stainless steel, aluminum, plastic, rubber, synthetic marble, glass, carbon/kevlar fiber, fiberglass. From toothbrushes to buses, utility vans, mars rovers, solar trees, playground equipment, checkout counters etc. From concept to reality, from design to manufacture, you dream – we deliver.

FEATURED PROJECTS

Sky Jeepney

The Sky Jeepney is the culmination of almost 3 decades of DDI's vehicle design experience. It represents the future of mass transportation in the Philippines. As a touring bus, its upper deck allows for the best vantage point to take in the beauty of our nation. As a mode of transport, it is specially designed for our roads and our infrastructure, and able to carry more passengers within a smaller vehicle footprint, offering a practical solution to heavy traffic and insufficient public transport. As a business platform, it offers unique...[Read More]

S&R Membership Shopping

When long-established warehouse retailer S&R began looking for a company to provide additional checkout counters for its existing and future branches, it was DDI's experience and reputation for quality that allowed them to win out. Aside from the checkout counters and tables and benches for the warehouse stores, DDI is also designing and building the store systems for S&R's standalone Food Service branches. ADDITIONAL CHECKOUT THE FORT CONGRESSIONAL ALABANG ASEANA MACAPAGAL AVE. NEW STORE CEBU CITY 2010 PAMPANGA 2011 DAVAO CITY 2013[Read More]

Puregold Price Club

With DDI's proven track record of developing store systems solutions for clients ranging from multinational corporations and big warehouse retailers, it was only natural that the company would begin working with one of the fastest growing retail brands in the Philippines: Puregold. DDI was tasked with designing checkout counters that increase the speed and efficiency with which transactions are processed while remaining durable enough to stay in service for many years to come. The resulting design has been successful enough to be deployed in every new Puregold outlet since 2007,...[Read More]

The Fort Bus

Building on the experience and success of the AX Series bus body, DDI was next commissioned to build the coaches for the Fort Bus (now rebranded as the BGC Bus). The rugged and reliable AX Series body was slightly modified and fit over a Mercedes Benz bus chassis. The resulting vehicle with its distinct livery has become an icon to those who live and work in the BGC area, and will continue to be so for many years to come.[Read More]

Florida Bus

In 2007, DDI was commissioned by the Del Monte Motors Corporation to conceptualize and design a bus body that would be durable and versatile while remaining economically practical to mass produce. The layout and design of what was to become the AX Series bus was crafted with the help of computer aided design (CAD) technology, before being constructed as a scale model and then a full-size body mock-up. With all the details finalized, fabrication, production, and assembly was done at the Del Monte Motors plant in Quezon City. Today, these vehicles continue to...[Read More]

Johnson & Johnson Reach Power Brush

After the success of DDI's work on Johnson & Johnson's Kids' Shampoo bottle, the company was then commissioned to work on several more product design projects. Among the most significant was a redesign of their Reach Power Toothbrush . DDI incorporated many improvements and ergonomic features that made the product more effective and easier to use. The redesigned Power Brush was so successful that it was distributed and sold by Johnson & Johnson across the globe.[Read More]

Johnson & Johnson Kids Shampoo Container

In the mid-Nineties, Johnson & Johnson Asia Pacific commissioned 200 designers to submit proposals for their redesigned Kids' Shampoo line. Traditional upright shampoo bottles with their covers on top were routinely being left open by children, leading to the contamination of the product. DDI Founder Mark Victor Bautista worked with Johnson & Johnson's Beth MacDonald on a time-and-motion study with parents and their children ages 4 to 8-years old to develop an upside-down shampoo bottle with a large, easy-grip cap. DDI's submission landed in the top 10 concepts chosen for the final...[Read More]

Mitsubishi L300 FB

The Mitsubishi L300 FB has been one of the most ubiquitous vehicles on Philippine roads for more than two decades. The versatile body design now made famous by thousands of school buses and delivery vehicles was created by DDI under commission of the Almazora Motors Corporation in 1994. The company reached out to DDI after having their previous five body proposals rejected by Mitsubishi Motors. The changes implemented by DDI included the installation of rubber lining to prevent water seepage, and a redesign of the seat benches to create more flexibility in...[Read More]

Double Deck Mobile Home

The Double Deck Mobile Home was designed and built for the family of businessman Fred Elizalde. The vehicle was christened 'Hobbit II', as it was built to go on many a rugged outdoor adventure while providing all the comfort and amenities of home. Nothing like it before or since has been seen on Philippine roads. A true double deck design, the lessons learned on this project would be put to good use in the conceptualization, planning, and construction of the Sky Jeepney.[Read More]

AMDG Tritran Aerobus

The AMDG Tritran Aerobus was the first transportation design project undertaken by DDI. Made for the now-defunct AMDG bus lines, what set the Aerobus apart from its contemporaries was its sleek design, which incorporated advanced aerodynamics research to produce a body that could easily cut through the wind while reducing fuel consumption and overall operating costs.[Read More]

THE DDI NETWORK

MVCB

MVCB Industrial Design was founded by Mark Victor Bautista to handle the conceptualization, design, and construction of exhibits for The Mind Museum, the Philippines' premiere science and technology museum. Since then, the company has branched out to creating exhibits and interactive sculptures for other private and commercial developments, in addition to designing and customizing vehicle bodies and consumer products. Whatever you or your company need, MVCB will turn your vision into reality.

SKY JEEPNEY

The Sky Jeepney represents the future of transportation in the Philippines. As a touring bus, its upper deck allows for the best vantage point to take in the beauty of our nation. As a mode of transport, it is specially designed for our roads and our infrastructure, offering a practical solution to heavy traffic and insufficient public transport. As a business platform, it offers unique and exciting possibilities limited only by imagination. So catch a glimpse of tomorrow and get a ride aboard the Sky Jeepney.

Mark Victor Cabili Bautista

Mark Victor Cabili Bautista is the man behind the DDI Group. He insists he is not an artist, but a designer, a tinkerer, researcher, problem-solver, and builder who has become an expert manager of time, workflow and materials. His design solutions grow out of his “less is more” philosophy. For him, form follows function; objects must be simple enough to be easily understood and must conform comfortably to human needs and interactions.